Impact of Keywords in Developing SEO Friendly Website

Choosing Right Keywords:

Many of us think over the matter how to SEO their web sites but unfortunately most of them do not know the importance of keywords in title tag. Keyword in the title may reach your website to the highest-ranking position in Google and other search engines because what you write in the title is shown in the search result as your page title. However, you must remember that the keyword should be short and put as early as possible in the title. You may take the advantages of SEO by putting your keyword in the URL itself. Hence, you have to be sure that there are contents related to the keyword too.

Keyword Density:

Proper keyword density in the document is another factor that plays a vital in upgrading a website. You must check the keyword density and keep them between 3-7% for the major keywords and 1-2% for the minor keywords. You must avoid keyword stuffing because it is suspicious and might bring unexpected bad result to your website.

Links and Anchor Text:

Other important places you should keep in mind to put keywords are anchor text, headings, in the beginning of a document, in alt tag and most important in the Meta tag. Keyword in the anchor text of inbound links is considered as getting a vote from this site. Keyword in the headings contributes a lot in upgrading your website but you must be aware of the fact your page has text about the keyword. As spiders do not read the images rather they read the description in the alt tag, you should put keywords in the description of the images. Though keywords in the Meta tag in less important in Google, it plays a vital role in Yahoo and Bing.

Keyword Phrases:

You must be familiar with the phrase keyword proximity if want to use keyword phrases instead of single keyword. Keyword proximity means putting keyword phrases together as you designed them. You must not separate them using other word/words while preparing you text document.

Secondary Keywords:

Another wonderful technique of how to SEO is going for secondary keywords. If you choose secondary keywords, you will certainly face less competition.